In simple words, Schema Markup is making the Search Engine understand your content. The pieces of code are added to the HTML with the semantic vocabulary or pre-defined tags that are easy to understand for the Google or other Search Engines. The data is presented in the structured form. Moreover, the Schema Markup improves the appearance of the web page in the SERP. It also enhances the ‘rich snippets’ displayed beneath the Page Title. This will also affect the SEO of the website if there is structured data since it will lead to an increase in the organization’s rankings.

Importance of Schema Markup for SEO

Let us take a sneak peek on how Schema Markup will prove significant for the SEO.

• User-Friendly: – The Schema Markup is user-friendly as visitors can check the data on your page at a glance. If they find the Search relevant then they will proceed further neither they will move to the next page.
• Display of Rich Snippets: – This is another benefit of using the Schema markup. The microdata help in displaying the rich snippets of your web page content in the SERPs. This makes the Searches easy and convenient for readers.
• Organic CTR: – With the use of Schema Markup, one can notice the organic click-through-rates on their website. This is due to the display of the rich snippets. It proves beneficial for SEO as the Pages are easily indexed and the provision of Metadata makes the content more targeted rather than the keywords.
• Higher Ranking:- During SERPs, it is seen that the websites with the Schema Markup have ‘four positions’ higher ranking as compared to the websites that do not use this Markup language. It means your company’s website will have better SEO.
• Increased Conversion Rate: – Another great beneficial effect of using this markup is that it increases the conversion rate of the customers. If the visitors find the data on the Search page relevant then they will proceed further. It means creating rich snippets will help you attract your audience and convert them into a full time paying customers too.

To sum up, Schema Markup is becoming important for SEO in today’s digitized world. The reason is the cut-throat online competition as there are many websites and brands released nearly every day. So, to enhance the performance of your business you must use this markup for your website wisely.