How We Helped Our Client To Convert Leads By Spending $0.55 Only On Link Clicks

Links Clicks are a way to measure the interest that a particular Ad has generated among the viewers. Digital Marketers consider Click through Rate as a measure of success for online campaigns. This metric helps the businesses to measure the number of clicks on the particular Ad link, and these links can lead to experiences on or off Facebook.

To better understand Facebook Link Ads, let me take you through our company’s advertising campaign for one of our clients. Our client was from the education sector, namely, St. George Mini School. We scheduled their Link Ad from September 14, 2021, to September 17, 2021. So, here’s how it turned:

• $80 spent for three days period
• A total of 152 Link Clicks were generated
• Total of Unique Link Clicks generated 144
• Amount paid during these three days $80

So, our client has to spend $0.55 for just three days to get the links converted into the paying leads and who visited them for inquiry.

Objective

The objective of this Link Ad campaign was to get maximum traffic to the client’s website to get the desired action done. So, our experts designed the personalized Ad marketing campaign through the Facebook Power Editor.

Audience

After we had set our objective, it was time to launch our campaign based on our Audience requirements. Our client was St. George Mini School; whose potential audience reach was 1,500,000 people. The client wanted to target Toronto, Ontario, and North York in the Canadian region.

Our Link Ad targeted the genders between the ages of 25 years to 45 years. The Facebook Link Ad helps you establish direct contact with the audience by targeting their interests, demographics, and behavioral patterns. By knowing the user’s interest, the businesses can reach out to the specific audiences that are searching for closely related services.

As this Link Ad is for the Canada-based school, so we targeted specific demographical regions. This Ad helped the School to reach out to parents looking forward to education for their 0 to 5 years old kids. Moreover, Link Ads also target the behavioral intent of users who are looking forward to purchasing a particular service.

Creative

Our team put their wholesome dedication into it with free hands given for carrying out the Creative Ad. Like, you can see in the above ad, the St. George Mini School was advertising offers for the parents. There are three programs listed for the infant, toddlers, and pre-school children.

We made sure to connect the parents easily with the school administration staff, so we embed the ‘Book Now’ button inside the Ad. The idea was to take the Link leads directly to the school’s website.

Performance

So, we ran the Ad campaign for an educational institution that wanted to reach out to the parents of infants, toddlers, and kids. Within just three days, the school admin staff got the 144 Unique Clicks and 152 Link Clicks. St. George Mini School staff informed us that they got 100 calls from the parents of the children from the locations targeted under this campaign.

Overall Performance Statistics goes like this:

• • Cost per Link Click: $0.55
  • CTR (education sector): 0.73%
  • Form Completion Rate: Out of 144 Unique Click Links, 100 turned to the admin staff

This score states the efficacy of our digital marketing experts, and the marketing campaign designed for only three days gave desirable results. Our analytical data speaks volumes about our work. Do you have a project in mind? Let Oditi Global Solutions Pvt. Ltd. help you to reach your target audience. Call us at +91-9780317684 or email us at info@oditiglobal.com.