3 Unique Ways Social Distancing is affecting the E-Commerce User Traffic

COVID-19 pandemic has affected the economy as a whole because of the increasing social distancing and offline and online stores getting a hit. But, E-Commerce stores are thriving even in this lockdown too because of the increased no-contact deliveries initiated by a few stores. This has made the E-Commerce scenario thrive as a 40% increase is witnessed in E-Commerce retail sales since lockdown globally.

Users are reaching out to stores that are providing complete Coronavirus information, taking safety measures, and delivering products that are produced in an automated scenario. Even the PPC and Paid Ads expenditure have also increased manifold to drive organic traffic. Let us see a few more ways through which social distancing is affecting the buying scenario.

Increased Conversions

E-Commerce stores providing complete details about COVID-19 and relating with their customers at an emotional level has witnessed a complete upsurge in their conversion and sales. The customers are ordering products as they are not able to go out during this lockdown. Experts are of the view even after the social distancing trend will be lifted, the E-Commerce stores will still witness customer conversion.

Impact on Keyword Search

COVID-19 is a leading keyword that is making rounds on the internet followed by the E-Commerce stores that are selling alcohol-based sanitizers, toilet papers, and other toiletry and hygiene products. If you are a brand that sells all these types of products then it is the right time to invest in your website’s SEO and Content Marketing. The use of the right keywords will help you to attract more traffic to your website.

The Rise in Email Marketing

The brands that are selling non-essential products have seen a drop in this crisis time but an investment in Email marketing and Paid Ads are still serving them. A personalized email to the target audience and potential customers is helping the E-Commerce brands to still maintain that connection with the consumers. Most of the brands that are up for orders and providing promotional deals have seen an upsurge in lockdown orders. People are happy to get their orders at a discounted price. They are connecting with the sites that will deliver products immediately after the lockdown is over.

These are some of the unique ways that are helping the E-Commerce sites to attract organic traffic towards their website. You can reach out to a reputed digital marketing agency like Oditi Global Solutions for your online marketing needs too.