How To Measure Your Digital Marketing Efforts – Oditi Global

You wrote an appealing content, SEO was up to mark, and social media campaigns were greatly integrated. Now, can you tell how much traffic your website generated or how much ROI you made in a particular month? If not, then you need to take a close look at your digital marketing campaign’s effectiveness. It is seen that 36% of businesses have a good content marketing strategy, 66% of companies use analytics tools to track online performance, but only 21% of businesses talk about highly successful digital marketing strategies.

Are you missing out on something? These ways will help you to measure your business’s digital marketing efforts.

Track Online Sales

Simply driving traffic to your website is not an ultimate goal as the visitors need to convert into a full time paying customers too. So, start tracking your online sales through Google Analytics. By adding a small snippet of the code to your campaigns, you can see which digital marketing campaigns are highly driving online sales.

Check Overall Website Traffic

It is necessary to add a base-line to each of your campaigns. This will help you to know which marketing campaign or effort attracted overall traffic to your website. Moreover, the Click-through report will provide a complete picture of the rise and fall in the traffic in a particular month.

See Your Social Media Presence

Now, this is one of the important ways to measure your digital marketing campaign. Social media presence helps you to reach out to potential as well as target customers. People lookout for products/services feedback on social media sites like Facebook, Instagram, Pinterest, etc. before heading to the official site of the marketer. So, strengthen your presence on these platforms or run social media marketing campaigns that target a specific audience relative to your business.

Look Out for Conversion Rate

Running a successful online marketing campaign does not pay until your audience is converting into full-time customers of your company. You need to track how many people are reaching out to you through emails, social media platforms, or the leads are generating through your website visits. You can possess a higher click rate but if your audience isn’t converting than there you need to tweak your digital marketing campaigns accordingly.

Therefore, it is necessary not just to attract visitors to your page but also to convert them. Lead generation only proves effective when it is providing a good amount of ROI on your marketing efforts too. Still struggling, reach out to Digital marketing experts at Oditi Global!